Likeable Social Media

Kerpen, Dave. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks). [Updated ed.] New York: McGraw Hill, 2011.

Call no.: 658.872 K459l

Publisher's Description:  The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.


Publisher's Book Page: http://catalogs.mhhe.com/mhhe/viewProductDetails.do?isbn=0071762345